Our Performance-based Publisher network has grown significantly since 2008 and is one of the most varied publisher networks in the UK today. It is made up of both email and co-registration partners.
We run what we call an ‘open’ network. This is made up of B2C email data partners, list managed email data & owners of contextual as well as Prize draw websites. We will tell the advertiser which of our partners would like to run their campaign. From this the advertiser can build up an idea of the type of volume and quality to expect. They can also reject the publisher if there is a valid reason to do so.
The network is introduced once DMLS list managed and owned data has been tested and used. All creative materials are tested internally first giving our publishers confidence that we will have already explored all aspects of the campaign and have the best-tested creative materials available.
We can start each new source of leads with a volume cap to ensure the quality is working on the advertisers cost per acquisition target. Once the cap is hit and the quality has been assessed we can scale up to larger volume caps or in most cases remove the caps completely.
Through our ‘real time’ be-spoke Tracking tool, Link Trust we can provide you the advertiser or you the publisher a login so you can view the performance of your campaigns. As we use sub-id tracking we are able to identify and deliver the best leads from a multitude of publishers, lists and placements.
Our network is growing and so are the lead volumes……
In summary we offer/provide:
- Performance-based solution
- Pre-determined CPA price
- Scalable solution
- Open network
- Real time tracking, customer / publisher Log-in’s available
