DMLS are CPA email marketing specialists. CPA by definition means cost per action.
We work to the following CPA metric’s
- Cost Per Acquisition / Sale
- Cost Per Click
- Cost Per Lead
You only pay for the ‘action’ that we deliver. Typically a registered user who is already on our database or one of our partner databases will receive an email, detailing the offer and providing a form to complete. Once the form is submitted, the pixel fires thus generating a lead/sale.
A typical CPA campaign would go through the below cycle;
A successful CPA campaign has many important aspects to it, this is what we consider to be key;
Tracking & Reporting
DMLS use pixel tracking on all their performance based email campaigns. We have multiple internal data sources as well as publishers which we track individually using our be-spoke tracking tool Link Trust. Using sub-id’s we can identify and deliver the best leads from a multitude of lists and publishers. All of our campaigns use real-time reporting and an advertiser and publisher/partner login is available on request.
Be-spoke reporting formats can also be agreed before the commencement of any campaign.
PickUpThePrizes - Consumers enter into various prize draw competitions in exchange for registering their details. This includes permission to be contacted by 3rd party offers. This data is 100% opt-in.
List Managed Data - Over 12m email addresses which is made up of several lists. 100% opt-in data with third party permission to receive offers. These lists have been collected by various registered UK companies.
Publisher Network - Our publisher network allows us to take your offer to our partners in order to increase the volume of leads/customers acquired.
We are experts in email marketing and we can advise on broadcasting in terms of the best time and volumes to send at any one time. All DMLS owned and managed data is broadcast using a trusted third party who are experts in getting the email into the inbox!
Our expert designers have well-proven experience with some of the biggest email advertisers in the market. Creating and designing html emails, landing pages/websites and display adverts. We believe that the time and effort taken to understand our clients’ businesses, brands and target audiences contribute greatly to achieving success.
We are email marketing experts so we decided to put together an email marketing best practise guide which you can view here
In summary we offer/provide:
- Performance-based solution
- Pre-determined CPA price
- Scalable solution
- Open network
- Real time tracking, customer / publisher Log-in’s available