As a well-established UK Email Marketing agency, we possess both a sophisticated in-house mailing faculty and online network via which we promote advertising campaigns. Moreover, we are CPA Email Marketing specialists. CPA by definition means Cost per Action. We work to the following CPA metrics: Cost per Sale/Aquision, Cost per Lead and Cost per Click. The very key to this performance-based model is that you pay for the ‘action’ we deliver only; that is, for quantifiable results.
Generally speaking, a registered user on either our database or one of our partners’ will receive an email promoting one our clients’ brands or offers. The email creative will detail the promotion and include a Call to Action that directs to the landing page, which will then provide consumers with a form to complete in order to receive that particular service or product. Once the user has carried out the ‘payable action’, the pixel will fire and thus generate a lead (sale). (more…)